dimanche 4 mars 2012

Tracking & Analytics

Step12

There are a few skills that really separate a successful Internet marketer from the rest of the pack. We've already talked about a couple of these, like keyword research & good copywriting.
This chapter will deal with another skill that will boost your success online: tracking and analytics.
Savvy Internet marketers learn quickly that the key to a good Adsense business is to test and measure everything they can.
With that in mind, let's look at the top analytics tools, and see what each one has to offer our Adsense sites:

Adsense Advanced Reports


This is the king of tracking data for your Adsense sites. I have put together a video that you can watch explaining how to track your Adsense within Google’s
Adsense platform. Google’s Ads are set up to automatically pull great data and display it for you right on your Adsense account! Let’s take a break from reading and take a look to this video!

http://www.screencast.com/t/SlebsTXesMZx
Password: lazy10ksecretvidz123

Google Analytics

Google's Analytics is a free tool that is packed full of features that will be useful to our Adsense niche sites.

Almost every Internet marketer has used Google Analytics at some point, and even if you later move on to other services, this is probably the best place to start.
Adding Google Analytics to Your Wordpress Site Like Adsense, Google Analytics works by generating a code that you will add to your Wordpress site.
Set up an Analytics account (there is no application process for this), and then create a profile for the site you'd like to track.
Normally, you'd need to copy and paste the code in the correct spot on your site, but a handy Wordpress plug-in will make this even easier.
Go to the Plug-in menu and click the “Add New” button.
In the search bar, enter the name of the plug-in, which is “

Google

Analyticator
”.
Install this plug-in and enable it.
Now all you will need is one number from your Google Analytics account, called your unique ID, or UID.
You UID will look something like this:
UA-1234567-1
Enter your UID into the plug-in, and the plug-in will automatically add your analytics code to every page of your site. Pretty nifty, huh?
Alright, now let's see what Analytics can do for us... Visitors: This section of Analytics tells us a number of useful things about who is looking at our site. For example, it will tell us: where your visitors are located,
what language they speak, how often they visit our site, and what type of browser/operating system they are using.
Traffic Sources: This is the real gem. This section tells us how visitors got to our
site, what other sites are linking to ours, and what keywords visitors searched for
to find our site.
Content: This section will give you information about the specific pages of your
site, including how visitors navigate from one page to another, and what pages
are the most popular.
There are other sections as well, but the above 3 will be most useful for our sites.
Note that Google Analytics only updates once every 24 hours. It is not real time,
and you will have to wait until the next day for data to be available for the
previous day.

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