samedi 10 mars 2012

How To Choose The Best Colors And Fonts

Neutral, dark colors such as black, maroon, dark blue, dark green and olive, etc. work the best for me. Stay away from “exotic” and light colors.

ALWAYS keep the background color for the main body white. White background, black text is the tried and tested combination across the internet.
Don’t mess with it.

I always keep the links in the main body blue and underlined. What shade of blue you use is entirely your decision, but I prefer a darker shade (the standard blue is #0000FF).
In the sidebar, I keep all the links white and underlined. Visited links are kept
gray.
My fonts of choice are Arial and Tahoma. Arial is the “universal” font found on every computer and is used on a vast majority of sites. It provides a high level of readability, looks decent, and will match perfectly with the Adsense ads.

Effectively Using WordPress

As I’ve mentioned before, static pages outperfo rm blog posts by a big margin when it co mes to AdSense. But because I’m a big fan of Wordpress, and because I find HT ML terribly difficult to update, we have to use pages in
Wordpress to achieve out desired look.
How to do this?

Simple: instead of making new posts in Wordpress, we make pages. All our content goes in the ‘pages’ section. Then, from the ‘Reading’ section in the ‘Settings’ menu, we just have to choose a static page as our homepage.



This will give you a static site with all the power of Wordpress.
In the above examples, we used a 336x280 Large Rectangle ad unit directly below the article title. To place the ad there, we will have to modify the theme.

To do this, just click on ‘Editor’ in the ‘Appearance’ menu:



Then, click on ‘Page Template’ from the right hand side menu in the Editor:


Look for the place where the first heading ends (usually after the tag),and insert your Adsense code there:


This would vary by theme, but if you use the themes bundled with this eBook, this is where you will find the heading.
[Tip: I recommend using a plugin like ‘Advertising Manager’ for Wordpress to make managing ads a bit more easier:
http://wordpress.org/extend/plugins/advertising-manager/]
You also want to disable all comments since it distracts from the content andgives an additional escape route to the visitors.
Just go to ‘Settings -> Discussion

The Layouts Exp2 and 3

Exp2

The above layout is great for mini-sites with just a handful of pages. What about larger sites with 30+ pages?

In such a case, we simply incorporate a menu into the layout and keep everything else the same. The navigation unit (list of pages) and link unit is removed from the sidebar. The rest of the layout remains the same.


Let’s take a look at a real world example of such a layout.


As you can see, the layout remains largely the same. The only difference is that we now have a drop-down menu, and the sidebar has just one ad unit.
Such a layout gives a slightly lower CTR than the first one, but for larger sites with dozens of pages, it is pretty effective.

Exp3

This example is also good for mini-sites in certain niches. I don’t recommend it over the other first layout, but if you want some variety, you can give it a shot:

I have said it before and I will say it again: blogs do not convert as well as static pages. However, if you absolutely have to use a blog style layout, make sure you get a clean, flexible template. One such template I highly recommend is the Thesis Theme from DIYThemes.com. Another good theme is the Heat
Map Theme at
http://heatmaptheme.com/

An important factor you must keep in mind is to never put up the whole post on the homepage. Instead, use Wordpress’s inherent functionality to show just a snippet o f the post with a link to “Read More”. Take a look at

TechCrunch.com to understand what I’m talking about:


This would compel the visitor to click on the “Read More” button to get the full post. This has two advantages:
1. It increases your page views. If you were to sell ads based on CPM in the future, this would come very handy.
2. On the full post page, you could display an ad directly below the article headline, like in a static page.

You can break down a post in Wordpress by simply editing a post, placing the cursor at the desired spot where you want to break down the post, and clicking the “Insert More tag” button:


For any future sites you make, try to use pages instead of posts – you will see a much better CTR that way.

The Layouts Exp1

The Layouts

In this section, we will discuss some website layouts that have been proven to give a high CTR across different niches. I will give you a diagram of the layout and discuss why that particular layout is successful in getting a high CTR Please note that the colors used in the layouts below are for illustrative purposes only. Your final design would incorporate different colors (use the included themes as a guide).

Example 1

In this example, we will look at a layout for a mini-site with a dozen or so
pages. Such sites can be highly lucrative even with very little traffic and give
you very high CTRs, sometimes even going above 20%


This is a simple two column layout with three Adsense units: a 336x280 large rectangle, a 160x600 wide skyscraper, and a 160x90 Adsense link unit. It is my most successful layout to date and I use it across most of my sites.
The height of the header is between 100-150px, and the sidebar is between 180-200px wide. The main body area is between 600 to 620px in width The header is sparse, largely text based. You can use a logo, but keep the


graphics to a minimum. Make sure that the header has a dark background (more on colors later).

The sidebar is just wide enough to inco rporate a 160x600 Wide Skyscraper ad unit. The sidebar should be of a dark color, but preferably lighter than the header.
The navigation unit is made up of a list of pages on the website. This is the only element you should have in the sidebar, besides the ads. Y ou can also put in a blogroll, but make sure that you bury it at the bottom, beneath the ads.

The main body of the layout has a white background with black text. Immediately below the article title we have a large ad unit that immediately draws the attention of the visitor.
Why does this layout work?

Because when a visitor comes to your site, he has just four options:
1. Click on the main ad unit (336x280 Large Rectangle beneath the headline).
2. Click on one of the ad units in the sidebar.
3. Click through to another page.
4. Leave the site.
By minimizing the number of escape routes and distracting links, we literally compel the visito r to click on an ad. In fact, by getting him to click on an relevant ad, we are probably helping him find the correct solution to whatever problem he wanted to solve.
The largest ad unit, the 336x280 Large Rectangle is placed directly between the article title and article body. Thus, if the visitor was looking for a “cure for acne” and he sees an ad directly beneath the article title promising such a cure, there is a high likelihood he would click through on that ad. The 336x280
Large Rectangle is one of the highest converting ad units and will make up for the bulk of the clicks. The other two ad units are there just to minimize the escape routes.
Such a layout is also very clean and puts the content up front. There is just one large ad unit in the main content area. The article isn’t cluttered up with multiple ad units that obscure your content. The end result is a happy visitor who gets the information he wants, while still bringing you the ad money.
A few additional tips:
Tip 1:
You can try centering the 336x280 Large Rectangle ad unit by
wrapping the Adsense code inlike this:
[Your Adsense code]
In some niches, this can give a higher CTR.
Tip 2:
As a general rule of the thumb, if you put the navigation (i.e. the list of pages) below the first 160x600 Wide Skyscraper ad unit, you will see a higher CTR at the cost of usability. By placing the navigation elements below the ads, you are literally forcing the visitor to click on an ad. If you want to focus a bit more on usability, I would suggest placing the navigation elements at the top of the sidebar.

Thus, you could have one layout like this with the ads above the navigation elements:


And another layout with the navigation elements above the ads (higher usability, slightly lower CTR)


Let’s take a look at a real world example of such a layout:


The background is a neutral shade of gray. The number of colors in this theme are very few – black, white, dark red, and gray. T he ads are placed in such a way as to invite clicks. At the same time, the content hasn’t been obscured by the ads.
The footer is pretty simple with a black backgro und and white text. The privacy policy, contact page, sitemap and about page go here.

The Best AD Formats For My Website

Use Image Sparingly

Carrying on with the idea of minimizing noise, as an AdSense marketer, you should strive to use as few ads as possible. Too many Adsense marketers make
the mistake of completely littering their site with ads. Goo gle allows for 3 Adsense text and/o r image ads, 3 Adsense link units, and one Adsense for
search unit per page. Just because they allow for 7 different ads on a page doesn’t mean that you have to use all of them. The less ads you have the better.
Why?
Because just like with AdWords, Google displays the highest paying or highestn performing ads first. Thus, if you have just one ad unit, your visitors will see
the highest paying ads first, giving you a higher CPC. With several ad units, the visitor may click on a low paying ad unit instead, lowering your average CPC.
Not only that, more ad units can confuse the visitor and give your site a messymlook. I personally never use mo re than 1-3 Adsense units on a page.

Images, for all that they are worth, actually distract a visitor from your contentand the ads. With AdSense, I consider images as another part of “noise” and avoid them as much as possible. If it can be said purely through text, then say it through text. Use images only when it is absolutely necessary.
If you absolutely have to use images, make sure to place them at the end of your post. The “above the fold” section should have just your article title, AdSense and main article visible. Any images or extra elements should go at the bottom of the article.

Stick To The Tried And Tested AD Siezes

There’s a reason why ad formats like 300x250 Rectangle, or 336x280 Rectangle are the most popular: they have been proven to perform consistently across a wide variety of sites. The best performing ad sizes are:
336x280 Large Rectangle
160x600 Wide Skyscraper
300x250 Medium Rectangle
We will discuss the exact layouts for getting high CTRs later in the guide. For now, you should stick to only these three formats.

Use Link Units Judiciously

Adsense Link Units can be a powerful source of revenue, provided you know how to use them properly. Don’t just place them randomly around your site.
The power of link units lies in the fact that they look like navigation elements.
Place them in positions where a visitor might think of them as such and click them.
I never use more than one link unit on a page.

Stand Out ,Dont Blend In

Take cue from the section on minimizing noise, one way of getting people to pay attention to your ads is to make them stand out just a little. Like I said, noise can be used to your advantage.
One advice almost any Adsense marketer will give you is to “blend” the ads with your site’s layout and design. They will tell you to have the same link color as the other links on your website, the same background, border, etc
However, in my experience, making the ads stand out usually leads to more clicks than making them blend in. You want the visitor to be attracted to an ad and click it instinctively. By blending the ad into the general design of your site, you are invariably making him ignore the ads and consider it a part of
your content.
I’ll give you the exact ad colors to use later, but for now, you should just know that dark blue (#0000FF) is recognized across the internet as the color for links. Use this to your advantage by making your Ad units in this color.

Your CTR Vary From Niche To Niche

Anybody who has spent even a couple of months making websites will know that no two sites are the same, and no two niches will give the same conversion rates. With AdSense, your CTR can vary wildly across different niches. A
product based keyword such as “faux leather handbags” might give a far better CTR than an information based keyword like “how to use FTP software”. Don’t expect the same results from every niche. The audience for each niche, each keyword is unique. Consequently, your results will vary from niche to niche.
You will learn more about niche selection in later chapters.

vendredi 9 mars 2012

Minimize The Noise

Noise was a big feature of site design before Google happened. Do yo u remember those sites from 1999 full of text and links and images and banners?

Of course you do – if you are a web designer, you probably have nightmares about it.
But then Google happened. Do you remember the joy (and the surprise/shock) of seeing a simple page with a large logo and a search box? While other search engines of that era (AltaVista, Yahoo, etc.) were full of pictures and banners, here was Google in all its Spartan glory. No wonder people took to it like a fish to water. Not only did it have a superior search product, it offered the one thing other sites didn’t: noise
What exactly do I mean by noise?
It’s somewhat difficult to describe such a term since it can mean different things to different people. To me, noise means anything – a design element, a color, a link, a banner – that distracts from the main site content.
A color that doesn’t fit in with the overall site design, a text link that just doesn’t go along with the site’s font structure, a banner that just seems out of place, excessive flash animation, a jarring color – all these elements make up noise.
If you were (are) a member of MySpace, I’m pretty sure you know what I’m
talking about. Here’s an example, just in case:

Jarring colors, animated background...these are all elements that create noise
and distract from the content. Contrast this with the site design for NYT:


Sure, there are tons of links, but everything seems harmonious, in place.
Nothing “pops out” and grabs your attention excessively.
Noise is not the same thing as escape routes. An escape route is merely something that takes your visitor away from your site. Noise, on the other hand, is something that distracts your visitor and probably makes him click
the browser back button and head on to something else.
Do a quick analysis of your site design and identify any elements that might contribute to your site noise. Is your logo of a color that doesn’t match with the whole site? Are there excessive banners on your site? Do the images seem too big and appear abruptly in the middle of the content? It shouldn’t take you very long to identify the source of the noise and rectify.
For us AdSense marketers, noise can also be a very good thing. Noise, by virtue of its very definition, attracts a visitor’s attention. So rather than letting him get distracted by a flash banner of a jumping dog, why not distract him with your AdSense ad? In the later sections, you will learn how you should make your ads stand out from the overall design to attract attention to them.
Reduce the noise in your site design. Increase the noise in your ads.
Simple enough...

Blogs vs Static Pages

I’m a big proponent of Wordpress. Not only is it extremely easy to use and set up, it is also very powerful and can be made to do pretty much anything.
No wonder that top blogs like TechCrunch and Mashable run on this software
At its very core, however, Wordpress is a blogging platform. But blogs, by virtue of their very nature, are designed for
readership. Most blog themespromote browsing and reading. They provide multiple escape routes, have a
lot of content and update regularly to keep visitors coming back. If you are trying to build up a loyal reader base, nothing can beat a blog.Take a look at the po pular blog, CopyBlogger.com:


This is a great blog design (built on the Thesis theme from DIYThemes.com), but look at the number of “escape” routes (marked by red arrows). That’s a lot of ways for a visitor to get distracted. No wonder this site isn’t monetized by AdSense.
As AdSense marketers, our goal is to get a visitor to click on an ad and leave the site as quickly as possible. We don’t want him lingering on, browsing through our content and eventually leaving the site. For this purpose, blogs, unfortunately, are not the ideal solution.
When it comes to AdSense, static pages convert much, much better than blogs. Sure, some marketers would tell you that it is not so, but if you take the same design, in the same niche, a static site would easily outperform a blog. This is the reason why all guru sales letters are long, static pages with minimum escape routes (just one link – the “add to cart” button).
Since I’m such a big fan of Wordpress, I like to use it to make static sites. You will learn more about this in the later sections, but I would just like to say upfront: static sites convert much better than blogs. So make sure that the next site you launch is static, not a blog (you can still use Wordpress, though).

Minimize The Escape Routes




What do I mean by an “escape” route?

Virtually anything that can get your visitor away from your site (and thus, your ads) would be described as an escape route. A link to another site, an image slideshow, a banner promoting an affiliate product...if it can distract your visitor from the ads, you want to remove it from your site.
Have you ever seen a squeeze page? Here’s an example of one:

This squeeze page has no links other than the email opt-in form. It is designed for one single purpose only: to “squeeze” the email from a visitor. In the hands of a good mark eter, such pages can give conversions above 50% easily. Do you now understand why it’s called a “squeeze” page and not a “click-around-aimlessly” page?
When making your sites, you should follow a similar mentality. This means that you must try to “squeeze” clicks from your visitors by minimizing thenumber of escape ro utes. Ideally, your page should have just your article, a list of pages on your site (the navigation menu), the ads, and a foo ter. A visitor coming to your site should have just three options:
1. Click through to another page on your site
2. Click on an ad
3. Press the ‘back’ button and go to another site
You want to make sure that he chooses either option 1 or 2. Give him engaging content that will prevent him from pressing the back button. Limit his options so that he is literally compelled to click on the ads. Following these simple steps can increase your CTR dramatically.

Your Source Of traffic will determine your CTR

Your Source Of traffic will determine your CTR

the kind of traffic you get will determine your true CTR.
Get a lot of visitors from Digg or StumbleUpon? Sorry, your chances of monetizing that traffic are very low
Get a ton of visitors from posting comments on unrelated blogs? Once again, you probably won’t see too many clicks from such traffic.
Get a lot of visitors on your insurance site from a YouTube video of a cat playing piano? You’d much rather try competing in a 100m race with Usain Bolt than squeeze a decent CTR off such traffic.
All the above sources of traffic are untargeted . A man watching a cat video on YouTube has no interest in your insurance site. He may click your link out of curiosity, but expecting him to click on your ads and actually provide a good lead to an advertiser is stretching things a bit too far.
Similarly, most people who frequent social bookmarking sites like Digg or Reddit are technically knowledgeable. Moreover, these visitors come to these sites with a mindset of “let’s find something interesting to waste away an hour on”. This is the reason why the first page of Digg is filled with pictures of kittens, funny lists, comics, and stories about Ubuntu and Linux. Such visitors won’t click on your ad, even if you put up big shiny arrows pointing towards it and pictures of Megan Fox around it.
So, what kind of visitors bring in the dough?

The targeted kind.

Traffic from search engines, article directories, niche related forums, and related sites will convert very well with AdSense.
Think about it: Suppose I run a website on “cheap car insurance” and I rank number 3 on Google for that keyword. I have an article in EZineArticles.com titled “How to Get Cheap Car Insurance”. I am also a member of a car insurance forum, and I have several links on related car insurance websites.
Suppose a visito r goes to Google, types in “cheap car insurance” and finds my site. Since he is already looking for car insurance, there’s a big chance he will be interested in my AdSense ad and click on it. Similarly, a visitor who finds my article in EZineArticles and comes to my website will be much more interested in the ad than a visitor who found my site searching for “free car racing games”.
I always say this: I’d much rather have 10 targeted visitors than 10,000 untargeted ones.
If your site gets a lot of traffic from the untargeted sources of traffic mentioned above, you will have a hard time getting a high CTR, no matter what tricks youpull off.

Adsense Conversion Secrets Introduction

Introduction

Almost every newbie marketer makes the mistake of thinking that a site has to“look good” to make money. They go all gaga over expensive Wordpress themes with snazzy graphics and impressive features. “So, it has a fade in effect for the built in picture slide show? Cool! $47, you say? Sure, here’s my credit card”.
Here’s the actual truth: your site’s looks don’t matter.
Ever seen one of those guru sales letters with stark white backgrounds and simple red fonts? Why do you think they choose such layouts and colors?
Because they are drab, dull people who hate color, or because such minimalistic layouts are proven to get conversions?
I’m pretty sure it’s the latter reason...
See, the thing is, you are making a site to make money through PPC. You are not running a big blog like TechCrunch.com or Gawker.com that relies on CPM ads and monthly sponsorship. If I were trying to create the next
SmashingMagazine.com, I wouldn’t dream of putting up an ugly web design, but when it comes to AdSense, excessive graphics are your worst enemies .Here’s what you want your visitor to do: come to your website, click on an ad,
leave.
You shouldn’t bother about page views, or the amount of time they spent on your site, or the bounce rate. Bother with these things when you’re trying to make the next TechCrunch.com. As an AdSense marketer, you should care
only about four statistics:
1. The daily traffic
2. The CTR
3. The CPC
4. The daily revenue
So forget about the graphics. Concentrate on getting clicks, and getting the visitors off your site as quickly as possible.

lundi 5 mars 2012

Lazy Adsense Strategy

Promot Your Site:Directories, Backlinks,Web 2.0,Link Velocity

Step 17

Not to be confused with article directories (talked about above). Directories are simply lists of websites, usually arranged by category. Think of them like the yellow pages for websites.
Submitting your url to directories is one of the most basic methods of off-site promotion, and it is one you should be doing for your micro-niche site.
Submitting your url to directories will get your site to show up quickly in search engine results, and it will give you additional backlinks.
The downside is that submitting to hundreds of directories is extremely tedious and time consuming.
Thankfully, there are software options for doing this as well, both free and paid.

Backlinks

The next building block for off-site promotion is backlinks. Google engineers have revealed that its search engine basically treats any site linking to your site like a “vote” cast for your site.
Therefore building backlinks is essential part of SEO.
Here are some proven methods for doing just that...

Web 2.0

Here are some Web 2.0 sites to get you started:

www.blogger.com
www.squidoo.com
www.wordpress.org
http://livejournal.com
http://vox.com
http://tumblr.com
http://weebly.com

Directory submissions

We already talked about this, so I'll just mention again that directories are a valuable source for backlinks to your site, along with the other advantages they offer.
Here is a list of some of the top directories to start with (these are all free):
DMOZ Directory
Librarians' Internet Index Directory
Mavicanet Directory
Illumirate Directory

Warrior Forum Blog Post

The Warrior Forum and Wicked Fire are two great Internet marketing forums.
Chances are you bought this guide from one of the two places. If you are a member of the Warrior Forum, and the War Room, you will have a blog that you can post things on. (http://www.warriorforum.com)
Leave a link on this blog and you will definitely get some credit with the search engines. As for Wicked Fire, I like to leave a link in my signature and on as examples when helping people answer related questions in the newbie section. There are tons of people asking about Adsense! Note: Be careful as someone could steal your niche.
I wouldn’t worry too much about it though, just don’t give to much info and definitely down play your sites success rate.

Link Velocity

There is a lot of confusion about this subject, but link velocity boils down to one thing: the rate at which you are building your links.
There are two things you should be concerned with. First, if you build too many links, two quickly (like going overboard with mass article submissions), you can be penalized by Google.
In the worst case, your site will be “sandboxed”, meaning it won't show up in the searches at all. And once you're in the “sandbox” it will take a long time to get back out again, if you ever do.
The second point- and one that is often overlooked- is how your link building trails off as you finish your SEO efforts.
Going from adding 100-200 links a day to a sudden 0 is not what Google sees as “organic” link building.
The point is that your links should trail off gradually, not fall off a cliff.

Conclusion:

Build inbound links as many as you can for your site. Avoid anything
that creates them in mass amounts (Black/Gray hat processes, spoofing,
spamming, etc.). Along with that remember use related forums, blogs, and other
resources like: Yahoo Answers, article directories, and other niche related places
around the web. If you have the Digi-Article Blaster then you are already off to a
great start.
Armed with the information in this chapter, your off-site promotion will soon
shoot your Adsense sites up the rankings.

Site Promotion:Article Marketing,Auto Submitters,Spinners

Step16

Article Marketing

Nearly every successful Internet marketer has used article marketing.This subject is large, and there are many ways to go about it.
In particular, there is a hard way that takes a lot of time and effort, and an easier way that will save you a bit of work.
Since this is the Lazy 10K Adsense Publisher, lets talk about the easy way to do article marketing.
But first, what makes article marketing so great? There are many reasons, including...
It is a safe way to build backlinks, and there is no risk of being penalized by
Google for building links this way.
Good content will be syndicated across the web (RSS feed!). One article can turn into hundreds of links, including from authority sites.
It is easy and cheap to outsource article writing and submission, when you are ready to do so. There are a number of good writing services that will be
happy to do this for you.
You certainly don't need to be an award-winning writer to be a success.
Spinning can turn one article into dozens.
You get to include anchor text with backlinks to your site. This is usually done in the “resource box” or “author bio” section.
Remember never use the content articles from your site to build backlinks, unless
you have spun them to a very unique level.
Ahhh spinning! My favorite! Let’s take a look at how I build links!
Integrated Spinning/Submission Software (free on sites built by me) (Video)

http://www.screencast.com/t/GcRcYhtgxCAG

Password: lazy10ksecretvidz123

Non-Affiliate Link:

http://www.digiarticleblaster.com/

Submitting an Article

Basically, article directories can now be divided into two categories. There are a few “high quality” directories, and many more “lower quality” ones.
The higher quality directories will do better in the rankings, but they only accept more polished writing. They have certain length and formatting requirements that must be followed to the letter, and in general take longer to approve an article.
The quality of writing for these directories should be the same as you'd use on your own site.
Here are a few of the top directories (there are others):

www.ezinearticles.com
www.goarticles.com
www.buzzle.com
www.suite101.com

The lower quality directories have many advantages.
1. You can mass submit one article to as many directories as you like. That is, your articles don't need to be unique for each directory.
2. They are much less strict about accepting articles, and some even have instant approval.
3. In a sense, a link is a link, and mass submissions to the lower quality directories can build hundreds of backlinks.
Warning: Overdoing this, by submitting to too many directories, too quickly, has been known to get Adsense accounts suspended. Go easy, and build links
slowly. Don't rely on this as your only method of building links.
Natural Natural Natural!
That said, lets look at two kinds of software that will make submitting to a large number of directories both fast and easy.

Spinners

We've already touched on one piece of article spinning software that actually submits too! My personal recommendation! In case you missed it, here's that
link again.

Digi Article Blaster

Digi-Article Blaster is a favorite for article spinning and submitting combined, but you will have to pay for the software.
There are other free choices out there as well, including this

web-base spinner:

http://www.articlequeen.com/

All spinners work by generating a list of synonyms for common words and phrases. You insert one or more of these into your article, and the spinning
software randomly assembles multiple versions of your original.
That sounds great, but don't count on spinners to give you high quality articles.
At best, the grammar and word choice will be passable, and at worst it will come out like gibberish.
However, with a little practice, it will become easy to crank out many versions of your articles with good enough quality for mass submissions.

Auto Submitters

Submitting to a large number of directories by hand would be a major hassle.
Thankfully there is software that will do the dirty work for us.
Personally I like “Article Marketing Robot” which is paid software (but it does come with a free trial). There are other options out there. You can download the
software here:

www.articlemarketingrobot.com

Important: One feature I look for is software that allows you to spread out
submissions over a period of time.
Again, going overboard and submitting to thousands and thousands of directories
at once will likely cause you to lose your Adsense account. Be cautious though,
and you will be fine.

SEO:Header Tags,Site Interlinking,Image SEO,Keyword Distribution,follow links

Step15

Header Tags (H1-H2 etc)

You will use header tags as the headlines for your articles. Wordpress will automatically use the title of each post as a header tag, so you won't need to
worry about hardcoding this into your site.
As with the title, headers should include your keyword early, and be short and catchy to read.

Site Interlinking

Google likes sites that link within. You can use this SEO trick to your advantage.
Tip: Create a web of links that links all your pages together. A great way to do this is by taking an article and referencing or recommending another article that is on your site. Put a link on that article to the recommended article and continue that with all articles!
Doing this will give you a boost in the rankings.

Image SEO

Anytime you have the chance to include an image on your site, by all means do it.
Images add visual appeal to your site, and they give it a more professional, polished look.
Not only those, images are another opportunity for on-page SEO.
Caution: Google wants you to keep images away from Adsense ads.So don't place images right next to an ad block. Doing so could get your account banned.
The correct way to optimize images is by using their “alt text” field. When you add an image to your site, be sure to fill in “alt text” with relevant keywords.
Don't overlook this, as Google gives significant weight to the alt text for images $on your site.
Here are a few excellent resources for low cost images:
www.fotolia.com
www.dreamstime.com
*Free ones work too!

Keyword Distribution: First, Middle, and Last Sentence

Now it’s time for your actual articles. I want your content to be around 500 words for each separate article. This is a good length to shoot for, unless you have a specific reason to do otherwise.
In a 500 word article you will want your keyword to appear in the following places.
1.In the headline.
2.In the first sentence, preferably early on.
3.In the last sentence, preferably near the end of the sentence.
4.One or two times in the middle.
No more than that. While it may seem like more is better, overdoing your keyword will start to make your content sound phony, and it will put you at risk of being penalized for keyword stuffing.
Remember:
You should be writing a separate article, and creating a separate

No follow links

There is no reason to have Google index your “About US” “Privacy Policy” and Instruct Google's bots to skip over these pages by making them “no follow”.
Wordpress uses a plug-in to control this:

No Follow Plug in

Installing this will allow to configure individual pages on your site as no follow.
That's everything you need to do to your site itself. In the next chapter we will cover how to use other websites to promote your own.

SEO:On-Page,Title,Meta Tags,Meta Keyword Tag

Step14

We'll now go into detail about the vital skill of getting your site found in the search engines, and how to appear high in the results.
There are two elements to doing this: those things you do on your site itself-called on-page SEO; and things you do from other sites that link to yours, or off-page SEO.
We'll cover off-page SEO techniques like backlinks and article marketing . For now, we will be focusing on those things you need do to your own site to get it ranked.

On-Page SEO

The techniques you will learn in this chapter have been the foundation of SEO for years. It is important that you use these on-page techniques on every single page you create.
Following the instruction in the next sections will give you a completely optimized site. There will be nothing more you need to do to the site itself... except keep adding new keyword rich content! New content is the best on-site SEO you can
do. Hands down!

Title

Next to your domain name itself, the title tag is maybe the most vital element, and we will start with that. It is the first thing that people see about your site on search engine results.
The title also tells Google what exactly your site is about.
Important: Google does check titles and site descriptions for duplicate content.
This is often overlooked. Don't use duplicate content here, or you risk being penalized in the rankings.
Short titles are usually better than long. Short titles read well, and have higher click thru rates.
Titles are like headlines in advertisements. They should spark some interest, and grab attention.
Have your main keyword appear near the beginning of the title. Do not overdue or “stuff” keywords, though. This can lead to your site being penalized.
Aim for around 60 characters or so. Google will cut off the rest, so visitors won't see longer titles anyway.

Meta Tags

Meta tags provide a quick description for your site.
Again, keep this short, included your main keywords early on, and write to grab attention.
If you don't include a meta description, Google will pull something off of your site instead. Obviously, its better to be in full control of your site's description, so add one.
Think about your description as a small advertisement for your site. Keep it brief, less than 200 characters, and write in short sentences and phrases.
Important: Don't keyword stuff, but...you can get away with using your main keyword twice. For example “Gaming Computers| We review the best gaming computers for...”
In this description we have worked in the main keyword twice near the beginning. The important thing is that it still reads naturally. Don't use your keyword more than twice, however.

Meta Keyword Tag

Meta tags were useful in past, but Google no longer uses these for ranking.
You can throw in 8 or 10 keyword phrases here if you like, but be careful. It's not a good idea to use the main keyword you worked so hard researching here.
Competitors have been known to swipe keyword ideas from meta tags.

dimanche 4 mars 2012

Piwik: The Open Source, Real-Time Tracking Tool and the results?

Step13

The other tracking tool we are going to talk about is called Piwik. My favorite!
The features Piwik offers are similar to Google Analytics, with one major exception: Piwik is hosted on your own server, giving you full control of your
data, and has real time updates.
Piwik is an open source program that you can download for free, and once hosted on your site's server, will give you a powerful tool to analyze how your site is performing.
You can download Piwik for free here:

http://piwik.org

Important: Installing Piwik takes a moderate amount of knowledge in using FTP to upload files, and how to change permissions.
Positives of Piwik: Gives you full control of your data, and real time statistics for your website.
Negatives: Requires somewhat more programming knowledge to install and configure.
Don't be intimidated though. It is fairly straightforward to get Piwik set up for your site.
Here are the basics of how to do it:
1) Once you've downloaded the zip file from the site, you'll need to unzip it.
This will give you a folder called piwik/.
2) Upload the piwik/ folder to your root directory using FTP or your cPanel.
3) Now open a browser, and go to http://www.yourdomian.com/piwik to start the installation process.
4) You will now need to change the remote file permissions for your tmp folder (and tmp/cache , tmp/templates_c, if they appear in the tmp folder itself). Change these to allow read , write , and execute permissions to all users.
5) Refresh your browser, and you should see the welcome page of the installer. Click on “Next”
6) Now you'll set up your database. You can leave the MySQL server set to “localhost” and the table prefix set to piwik_. Chose a name for your new database, as well as a password.
Record this information somewhere safe!
7) Almost done. Next you'll enter a username and password for your Piwik installation, as well as the url of the site you are tracking. (Later, you can configure Piwik to track multiple sites).
8) Piwik will now generate a code that you will need to copy and paste into your Wordpress site.
9) You'll need to install a plug-in to run Piwik on your Wordpress site.

Download Piwik Analytics

10) Installing this plug-in and pasting your Piwik code into it will automatically add the code to every page of your site.
Whew...ok, that's done. For some of you that was a piece of cake, for others it may have seemed a little daunting.
If you get stuck, the Piwik website is an excellent resource to find some answers to your questions.
And the Piwik forum is a great community full of people ready and willing to lend a hand:

http://forum.piwik.org/

I like to use piwik for all the data that the Adsense platform cannot give me. I recommend using piwik for all your sites, Adsense or not.
What to do with the results?
Whichever tracking tool you decide on, you'll now have at your fingertips everything you need to improve the earnings of your site.
Here are a few ways you can use the tracking information you have generated:
1) To understand which pages on your site are most popular:
A few of your pages may be getting the lion's share of your traffic, while others may be duds.
Armed with your tracking stats, you'll know which is which. Keep building links and doing other promotions for the winning pages, but really focus on the stragglers. The more pages you can get near the #1 spot, the more traffic you
will get… meaning more $$$.
2) To learn what keywords visitors are searching for to find your site.
After all the keyword research you've done, you may be surprised to find some search terms that you weren't expecting. This is a good thing.
Now is the time to build new pages of content around those search terms, to grab even more of that search traffic.
Personally, I love surprises like this, and am happy to let the market help me in my keyword research.
3) To evaluate the click thru rate (CTR) for your Adsense ads.
This one is vital.
A page may be getting good traffic, but if your CTR leaves something to be desired, you won't be happy with your earnings.
Sometimes a small tweak to your content will boost your CTR. With detailed tracking data, you can test different headlines and content on your pages and see how the changes affect how often your ads get clicked on.
*Don’t worry about changing the location of the images, ads, etc. I have already tested this for you and built the theme with this in mind. It is fully optimized for high click thru rates, so all you need to do is test your content and headlines.
There are many other ways to use your tracking data. Don't be afraid to experiment!