How To Choose The Best Colors And Fonts

Neutral, dark colors such as black, maroon, dark blue, dark green and olive, etc. work the best for me. Stay away from “exotic” and light colors.ALWAYS keep the background color for the main body white. White background, black text is the tried and tested combination across the internet.Don’t mess with it.I always keep the links in the main body blue and underlined. What shade of blue you use is entirely your decision, but I prefer a darker shade (the standard blue is #0000FF).In the sidebar, I keep all the links white and underlined. Visited...

The Layouts Exp2 and 3

Exp2The above layout is great for mini-sites with just a handful of pages. What about larger sites with 30+ pages?In such a case, we simply incorporate a menu into the layout and keep everything else the same. The navigation unit (list of pages) and link unit is removed from the sidebar. The rest of the layout remains the same.Let’s take a look at a real world example of such a layout. As you can see, the layout remains largely the same. The only difference is that we now have a drop-down menu, and the sidebar has just one ad unit.Such a layout...

The Layouts Exp1

The LayoutsIn this section, we will discuss some website layouts that have been proven to give a high CTR across different niches. I will give you a diagram of the layout and discuss why that particular layout is successful in getting a high CTR Please note that the colors used in the layouts below are for illustrative purposes only. Your final design would incorporate different colors (use the included themes as a guide).Example 1In this example, we will look at a layout for a mini-site with a dozen or sopages. Such sites can be highly lucrative...

The Best AD Formats For My Website

Use Image SparinglyCarrying on with the idea of minimizing noise, as an AdSense marketer, you should strive to use as few ads as possible. Too many Adsense marketers makethe mistake of completely littering their site with ads. Goo gle allows for 3 Adsense text and/o r image ads, 3 Adsense link units, and one Adsense forsearch unit per page. Just because they allow for 7 different ads on a page doesn’t mean that you have to use all of them. The less ads you have the better.Why?Because just like with AdWords, Google displays the highest paying...

Minimize The Noise

Noise was a big feature of site design before Google happened. Do yo u remember those sites from 1999 full of text and links and images and banners?Of course you do – if you are a web designer, you probably have nightmares about it.But then Google happened. Do you remember the joy (and the surprise/shock) of seeing a simple page with a large logo and a search box? While other search engines of that era (AltaVista, Yahoo, etc.) were full of pictures and banners, here was Google in all its Spartan glory. No wonder people took to it like a fish to...

Blogs vs Static Pages

I’m a big proponent of Wordpress. Not only is it extremely easy to use and set up, it is also very powerful and can be made to do pretty much anything. No wonder that top blogs like TechCrunch and Mashable run on this softwareAt its very core, however, Wordpress is a blogging platform. But blogs, by virtue of their very nature, are designed for readership. Most blog themespromote browsing and reading. They provide multiple escape routes, have alot of content and update regularly to keep visitors coming back. If you are trying to build up a loyal...

Minimize The Escape Routes

What do I mean by an “escape” route?Virtually anything that can get your visitor away from your site (and thus, your ads) would be described as an escape route. A link to another site, an image slideshow, a banner promoting an affiliate product...if it can distract your visitor from the ads, you want to remove it from your site.Have you ever seen a squeeze page? Here’s an example of one:This squeeze page has no links other than the email opt-in form. It is designed for one single purpose only: to “squeeze” the email from a visitor. In the hands...

Your Source Of traffic will determine your CTR

Your Source Of traffic will determine your CTRthe kind of traffic you get will determine your true CTR.Get a lot of visitors from Digg or StumbleUpon? Sorry, your chances of monetizing that traffic are very lowGet a ton of visitors from posting comments on unrelated blogs? Once again, you probably won’t see too many clicks from such traffic. Get a lot of visitors on your insurance site from a YouTube video of a cat playing piano? You’d much rather try competing in a 100m race with Usain Bolt than squeeze a decent CTR off such traffic.All the above...

Adsense Conversion Secrets Introduction

IntroductionAlmost every newbie marketer makes the mistake of thinking that a site has to“look good” to make money. They go all gaga over expensive Wordpress themes with snazzy graphics and impressive features. “So, it has a fade in effect for the built in picture slide show? Cool! $47, you say? Sure, here’s my credit card”.Here’s the actual truth: your site’s looks don’t matter.Ever seen one of those guru sales letters with stark white backgrounds and simple red fonts? Why do you think they choose such layouts and colors?Because they are drab,...

Lazy Adsense Strategy

How To Make Money With Adsense Using WordPress Uploading The Essential Plugins To WordPress How To Use My Custom Adsense Theme How To Set Up Your Adsense AccountSite Essentials To Avoid Problems With Google Adse... Keyword Tools How to create Exact Match Domains How To Create A Good Content- Write for a good CTR... Where To Find Content and Rewriting Optimizing: Using your Golden Nugget Keywords Adding Adsense Code Tracking & Analytics Piwik: The Open Source, Real-Time Tracking Tool an... SEO:On-Page,Title,Meta Tags,Meta Keyword Tag SEO:Header...

Promot Your Site:Directories, Backlinks,Web 2.0,Link Velocity

Step 17Not to be confused with article directories (talked about above). Directories are simply lists of websites, usually arranged by category. Think of them like the yellow pages for websites.Submitting your url to directories is one of the most basic methods of off-site promotion, and it is one you should be doing for your micro-niche site.Submitting your url to directories will get your site to show up quickly in search engine results, and it will give you additional backlinks.The downside is that submitting to hundreds of directories is...

Site Promotion:Article Marketing,Auto Submitters,Spinners

Step16Article MarketingNearly every successful Internet marketer has used article marketing.This subject is large, and there are many ways to go about it.In particular, there is a hard way that takes a lot of time and effort, and an easier way that will save you a bit of work.Since this is the Lazy 10K Adsense Publisher, lets talk about the easy way to do article marketing.But first, what makes article marketing so great? There are many reasons, including...It is a safe way to build backlinks, and there is no risk of being penalized byGoogle...

SEO:Header Tags,Site Interlinking,Image SEO,Keyword Distribution,follow links

Step15Header Tags (H1-H2 etc)You will use header tags as the headlines for your articles. Wordpress will automatically use the title of each post as a header tag, so you won't need toworry about hardcoding this into your site.As with the title, headers should include your keyword early, and be short and catchy to read.Site InterlinkingGoogle likes sites that link within. You can use this SEO trick to your advantage.Tip: Create a web of links that links all your pages together. A great way to do this is by taking an article and referencing or...

SEO:On-Page,Title,Meta Tags,Meta Keyword Tag

Step14We'll now go into detail about the vital skill of getting your site found in the search engines, and how to appear high in the results.There are two elements to doing this: those things you do on your site itself-called on-page SEO; and things you do from other sites that link to yours, or off-page SEO.We'll cover off-page SEO techniques like backlinks and article marketing . For now, we will be focusing on those things you need do to your own site to get it ranked.On-Page SEOThe techniques you will learn in this chapter have been the foundation...