Step14
We'll now go into detail about the vital skill of getting your site found in the search engines, and how to appear high in the results.
There are two elements to doing this: those things you do on your site itself-called on-page SEO; and things you do from other sites that link to yours, or off-page SEO.
We'll cover off-page SEO techniques like backlinks and article marketing . For now, we will be focusing on those things you need do to your own site to get it ranked.
On-Page SEO
The techniques you will learn in this chapter have been the foundation of SEO for years. It is important that you use these on-page techniques on every single page you create.
Following the instruction in the next sections will give you a completely optimized site. There will be nothing more you need to do to the site itself... except keep adding new keyword rich content! New content is the best on-site SEO you can
do. Hands down!
Title
Next to your domain name itself, the title tag is maybe the most vital element, and we will start with that. It is the first thing that people see about your site on search engine results.
The title also tells Google what exactly your site is about.
Important: Google does check titles and site descriptions for duplicate content.
This is often overlooked. Don't use duplicate content here, or you risk being penalized in the rankings.
Short titles are usually better than long. Short titles read well, and have higher click thru rates.
Titles are like headlines in advertisements. They should spark some interest, and grab attention.
Have your main keyword appear near the beginning of the title. Do not overdue or “stuff” keywords, though. This can lead to your site being penalized.
Aim for around 60 characters or so. Google will cut off the rest, so visitors won't see longer titles anyway.
Meta Tags
Meta tags provide a quick description for your site.
Again, keep this short, included your main keywords early on, and write to grab attention.
If you don't include a meta description, Google will pull something off of your site instead. Obviously, its better to be in full control of your site's description, so add one.
Think about your description as a small advertisement for your site. Keep it brief, less than 200 characters, and write in short sentences and phrases.
Important: Don't keyword stuff, but...you can get away with using your main keyword twice. For example “Gaming Computers| We review the best gaming computers for...”
In this description we have worked in the main keyword twice near the beginning. The important thing is that it still reads naturally. Don't use your keyword more than twice, however.
Meta Keyword Tag
Meta tags were useful in past, but Google no longer uses these for ranking.
You can throw in 8 or 10 keyword phrases here if you like, but be careful. It's not a good idea to use the main keyword you worked so hard researching here.
Competitors have been known to swipe keyword ideas from meta tags.
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