samedi 25 février 2012

SEO Plan for a Brand New Website





SEO Plan for


a Brand New Website


The following detailed blueprint covers the 6 crucial stag es in SEO for a brand new

domain, over the first 5 weeks of a typical SEO campaign.

The following weeks and months beyon

d that 5 week period are detailed below.

Inside SEO Experts Academy, you can find our detailed guide for working with Aged

Domains or those that ALREADY have a degree of

age, trust and authority with Google.

You can also download our detailed Ac

tion Plan for creating a big Authority Site.

Some of the 6 SEO stages to be discussed below are very short and only involve

one or two steps whe

reas others require much m

ore PATIENCE – remember we are interested in building LONG-TERM, CONSISTENT, traffic generation machines.

For impatient Internet Marketers, PPC (Pay Per Click e.g. AdWords) is for fast SERP

presence but IS expensive.


For each of the techniques described in this guide, watching the related video

training post inside SEO Experts Academy is ESSENTIAL.

And…


DON’T FORGET THE LONG-TAIL!

Ideally, you should be going af


ter several LONG-TAIL search terms as well as your

main homepage keyword to maximize traffic, site value (e.g. for a site flip) and

earnings.

In the case of some high-earn

ing AdSense sites that we are aware of, they have

successfully targeted literally hundreds of long-tail terms across entire sites.

At the moment, on average, we target 10-20 inner page different-but-related LONG-

TAIL terms (see leather jackets e

xample below) per new site but you could do less if

available

resources are a concern.

For the sake of simplicity, with

this method below we are creating one new inner

page for each targeted SINGLE specific keyword (see list below for examples).

Targeting multiple terms per page is achievable too as discussed below.

Cumulatively, these will add up to SIGNIFICANT traffic for your brand new domain.

NEW DOMAIN (TEACHING P

URPOSES ONLY): leatherjacketsformen.cc

(yes .cc domains rank fine for us in the USA and UK, so do .co domains

which

we use frequently!)


HOMEPAGE TARGET

KEYWORD: leather jackets for men

MONTHLY EXACT USA SEARCHES: 8,100*

*Numbe

rs accurate at time of writing.

BUT WHAT ABOUT THE LONG-TAIL?


Of course, Google’s figures are approximate and typically overstated and we will

NOT get 36,700 Unique Visitors to our new site every month BUT that is a potential

pool of visitors (in fact it will probably be considerably more as Google naturally

ranks our inner pages for many other relat

ed terms not specifically targeted in this

examp

le).

Make sure that you also watch the SEO Experts Academy video on how to find

out exactly which OTHER

terms your site pages are ranking for:

VITAL SEO information

Remember, for simplicity, in this strateg

y here we are targeting only one keyword per

page and SEO competition varies on each term (though the main keyword - leather

jackets for men - looks pretty easy for high rankings) BUT you could target multiple

terms w

ith each page.


How?

Watch the relevant SEO Experts Academy Training Video and create a roughly

equal number of specific Anchor Text backlinks for each term for a page, ideally

FROM THE VERY BEGINNING OF YOUR WHOLE SEO BACKLINKING

CAMPAIGN e

.g.

leatherjacketsformen.c

c Homepage

Term 1: leather jackets for men

Backlinks: about 30% of backlinks with Anchor Text: leather jackets for men

Term 2: leather moto

rcycle jackets

Backlinks: about 30% of backlinks with Anchor Text: leather motorcycle jackets

Term 3: leather bomber jackets

Backlinks: about 30% of backlinks with

Anchor Text: leathe

r bomber jackets

The remaining 10% of links could be made up of URL links and image links e.g.

Backlink to: http://lea

therjacketsformen.cc

Anchor Text: http://leatherjacketsformen.cc

NEW DOMAIN VS AGED DOMAIN

BLUEPRINT?

Remember, the blueprint for SEO on an u

nderperforming existing website shares

some similarities with this guide for a bran

d new domain BUT it is important to watch

that exact video in SEO Experts Academy (Intermediate Area).


The 6 Stages discussed in this week-by-week SEO new site blueprint are:

(1) Keyword Research & Content Creation

(2) On-Pa

ge SEO

(3) Getting Indexed

(4) Gradually Building Up Trust/Reputation Through ‘Inner Page’ Backlinking

(5) Killer Add-Ons To Gain High Page 1 Position

(6) Maintenance Linkbuilding (when high ranking established) by-� q E (�� H� e blueprin

t are:

(1) Keyword Research & Content Creation

(2) On-Page SEO

(3) Getting Indexed

(4) Gradually Building Up Trust/Reputation Through ‘Inner Page’ Backlinking

(5) Killer Add-Ons To Ga

in High Page 1 Position

(6) Maintenance Linkbuilding (when high ranking established)earch

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